Why you should sign up for your pharmacy's customer loyalty program

Many pharmacies have customer loyalty programs these days.

In a customer loyalty program, the pharmacy give you a membership card in exchange for some personal information like name, address, email address, and phone number.

When you are a member of the pharmacy's loyalty program, you get a number of highly visible and not so visible benefits. You'll be eligible for special member-only sales and discounts.

The company will base its buying decisions on what you and your fellow program members buy, virtually guaranteeing that you will see more of what you want to buy at the store and less of what doesn't interest you.

And, any new product or program roll-outs are likely to be tested with a focus group of loyalty program members first, giving you the chance for a lot of input with your favorite store. Read on for more!

Get pharmacy benefits

If a pharmacy has a customer loyalty program, then they often include special sales and discounts in their weekly sales circulars just for these program members. Sometimes you have to buy one item to get another half off or free.

Other times the special is a flat percentage off of the everyday selling price. Either way, these sales are available only to pharmacy card holders. A pharmacy loyalty program also usually gives shoppers special coupons from the register when they pay for their purchases.

These coupons are usually based on that day's purchases; for example, if you bought disposable diapers, then you may receive a percentage or dollar amount coupon for a future purchase of baby wipes, diaper cream, or baby food.

Get the products you want

A pharmacy will usually use some of the information it collects from shoppers in its customer loyalty program in aggregate.

The pharmacy's privacy policy will of course dictate how your personal information is used. But the big picture, what the pharmacy's best customers buy and don't buy regularly, is used in making business decisions about what products to carry or stop carrying.

In this way, the pharmacy can provide its shoppers with only the products they want to buy on the shelves, and not waste people's time with shelves and shelves of products people don't want.

Get in first

Another benefit to the pharmacy customer loyalty program is that you are likely to be notified of special sales, new program rollouts, and customer appreciation events.

Loyal pharmacy customers are the ones that the company will cater to; you are the ones that will get first notice of new perks and specials before they are rolled out to consumers in general.

These pharmacy cardholders can be important decision-makers for the company and their opinions are taken seriously. If you have ever thought about joining your local pharmacy's customer loyalty program, there are some great benefits involved.

You can get special coupons and discounts available only to pharmacy cardholders. Your shopping habits dictate what products the store stocks or stops stocking.

And you'll also be among the first notified of new incentive programs, special sales, and customer appreciation events. So you see, there are lots of good reasons to sign up!